Shiver Creates Utterly Outrageous… Archive Brand For ITV2
Shiver, the factual division of ITV Studios UK, has created Utterly Outrageous…, a brand new youth-skewing archive brand for ITV2. The hour-long shows under the Utterly Outrageous… brand will look at a variety of light-hearted subjects in a countdown format, all authored by channel-defining presenters and featuring ITV2 personalities.
The first two shows in the strand are Utterly Outrageous Celebrity Frock Ups, authored by Denise Van Outen and Utterly Outrageous Reality TV Moments 2013 with contributions from stars past and present from shows including The Only Way Is Essex, Coronation Street and Emmerdale. These programmes will TX in October and over Christmas respectively, with more shows planned for 2014.
Jonathan Levi, Executive Producer, Shiver said: “Shiver has a reputation for producing popular archive brands such as The Nation’s Favourite and we spotted an opportunity for a younger ITV2 archive brand, packed full of gasp-inducing clips, shocking photos and hilarious admissions from the channel’s stars. We hope the first two shows will prove popular with ITV2 viewers and we’ve got lots of ideas for new subjects for 2014!”
The Utterly Outrageous… brand is executive produced by Jonathan Levi and produced by Yvette Lyons for Shiver. It was commissioned by Katy Thorogood and Paul Mortimer for ITV2.
Frock Ups first airs October 3rd @ 9pm, ITV2